created IN LIVERPOOL. PLAYED EVERYWHERE.
Custom electric guitars and handwound pickups. No production lines. No compromises.
Portfolio
THE BUILDS
Every guitar is a commission. Every build is a conversation.
Custom Build
Baltic
Single Pickup / Mahogany / P90
Custom Build
Baltic Bass
Medium Scale Bass / Mahogany / MM Humbucker
Custom Build
Nord
Custom Build
Cavern
Pickups
HANDWOUND. EVERY TIME.
Each Primal pickup is wound by hand. We use vintage-spec wire, aged magnets, and lots of obsessive tone-chasing to deliver something no factory can replicate.
We don't do production lines.
Every guitar that leaves our Liverpool workshop is built by hand, spec'd to the player, and made to last a lifetime. We started Primal because we were tired of instruments that looked the part but didn't deliver. So we built our own.
YOUR GUITAR. YOUR RULES.
Tell us your spec, your tone, your vision. We'll build it. Every custom order starts with a conversation — no forms, no tick-boxes, just a direct line to the builder.
