THE BUILDS
Every guitar starts with a conversation. Every build ends with something you'll play for life. Four models. Infinite configurations.
Built to your spec. Not ours.
Each Primal model is a starting point, not a ceiling. Tell us what you want and we'll build it.
Designed and finished in Liverpool. Manufactured in collaboration with specialist luthiers.
Single PickupBaltic
Stripped back. Intensely expressive.
A mahogany body, a single Primal Chimera P90 and a deceptively versatile control layout. Choose ATTACK (tone bypass), VOICE for conventional volume and tone control, or DIRECT to bypass both for an unfiltered signal path. Baltic also has a switchable Focus circuit and instant kill-switch control through the Push/push volume and tone controls Uncomplicated by design. Anything but ordinary in character.
Body
Solid one-piece mahogany
Scale
24.75"
Pickups
1 × Primal Chimera P90
Finish
Nitro finish
MEDIUM Scale BassBaltic Bass
Compact scale. Full-scale attitude.
A compact 32-inch-scale four-string built around a mahogany body, roasted maple neck and Primal handwound Music Man-style pickup. Punchy, purposeful and full of character, it delivers a distinctive take on the modern bass. Shorter scale. Bigger personality.
Body
Solid one-piece mahogany
Scale
32"
Pickups
Primal MM Bass Humbucker
Finish
Nitro finish
Dual HumbuckerNord
Modern aggression. Classic foundations.
A mahogany body, roasted maple neck and dual Primal Spec humbuckers deliver the foundations. Push-push volume and tone controls unlock coil-split and out-of-phase switching, taking you from full-bodied punch to leaner, sharper textures. Classic ingredients. Unmistakably Primal.
Body
Solid one- piece mahogany
Scale
24.75"
Pickups
2 × Primal Spectre humbuckers
Finish
Nitro finish
Triple HumbuckerCavern
Three humbuckers. A wider sonic landscape.
A swamp ash body, three Primal Spec humbuckers and a five-way selector open up a wider tonal landscape. Add push-push coil-split and out-of-phase switching, and the combinations keep coming. Three pickups. Endless attitude. Nothing ordinary.
Body
Swamp ash
Scale
25.5"
Pickups
3 × Primal Spectre humbuckers
Finish
Nitro finish
Built to your spec. Not ours.
Every Primal instrument starts with a conversation. Tell us what you want and we'll build it — your spec, your finish, your guitar.